5th Annual

Unleash the Holiday Cheer  

Winter Wonderland DRIVE-THRU!

Presented by the McBeth Foundation

with special thanks to 

Batta Fulkerson Law Group & Sharp HealthCare!

Sunday, December 6, 2020


Beautiful Winter Wonderland Drive-Thru at the Sharp Health Plan Parking Lot

Unleash the Holiday Cheer is NOT going to be a festival this year, but will be a HYBRID event!

This will be a drive-thru with live music and live demonstrations that may be watched online LIVE! 

SAVE THE DATE to help us celebrate our military and veterans and save homeless pets!

Due to the on going continued safety from COVID-19, we will do whatever it takes to keep you safe.

We hope that 2021 will resume with our festival!

 This will be a COVID-Safe, "Stay in your car" DRIVE-THRU event!

 It's a DRIVE-THRU and will be streamed LIVE!

 Holiday Demonstrations

 Prizes to the first 100 military/veteran Individuals or families who provide their proper ID (instead of a   Military Appreciation Drawing)

 Please bring your photo ID and one of the following to receive your Holiday Gift and a voucher for a pet adoption:

 • Military ID

 • Dependent ID

 • Veterans ID

 • DD-214 and Driver’s License

 • NGB Form 22

Vouchers for Sponsored Pet Adoption fees, to any 501c3 rescue, shelter, or animal center while funds are available! (See above what you need to bring to receive one!)

Musical Guest & Performances while you Drive-Thru and to be steamed LIVE!


Everything will be LIVE on YouTube for viewers to watch at home and for interactive fun!

All details will be posted real time.

With your help from 2016-2019, Traci's Paws, Inc. has hosted 381 military & veteran families or individuals and provided them with a little over $257,378 in gifts and funds to sponsor adoption fees for almost 100 of these families and individuals to adopt homeless cats and dogs from the pet rescue organizations and animal centers we had in attendance at our event! Thank you for your support to keep this amazing tradition going at Unleash the Holiday Cheer!

Click HERE to go to the Pet Costume Contest!

If you want to help sponsor a pet adoption fee for a military or veteran family, click below!

Military, Veterans, & Civilians order your FREE or VIP tickets HERE!

If you want to donate a gift like movie passes, gift certificates to a restaurant, etc...contact by Nov. 26th.

Santa will be there with gift bags and photos WHILE YOU STAY IN YOUR CAR!

When driving up to Santa and our volunteers, make sure your windows are up and masks are on! Just release your trunk or hatch and we'll put your gifts inside! (Don't worry, if you have a truck we'll put it in the bed!)

A HUGE thanks to Batta Fulkerson Law Group for getting Santa to come, and for the generous gift bags to our CIVILIAN GUESTS!

Thanks to our friend Dave Ellrod, with Ellrod Images for our Santa photos for the 3rd year!

Completing families through
pet adoption!

With donations from generous friends like you, we've been able to help unite over 100 military families with homeless pets AND save those homeless pets' lives!

FREE for Current Military Personnel and Veterans with ID/Paperwork:

SPECIAL live performances!

Online Pet Costume Contest for most Holiday Cheer with award ceremony AT Unleash the Holiday Cheer Drive-Thru (socially distanced!)
Santa * Holiday Santa gifts for kids and pets!


Start time: 11:00am

Pet Costume Contest ONLINE with Winners announced at TBD!

Military Appreciation GIFTS- NEW THIS YEAR to 1st 100 Military/Veteran cars with ID!

Each year we have had a musical guest perform like Jerome Dean, a former Platter, who performed for the first 3 years and last year we had Jesse Labelle, who opened for Garth Brooks! STAY TUNED FOR 2020's MUSICAL GUEST!!!!!!

Jesse Labelle Unleash the Holiday Cheer

2017 & 2018

Jerome Dean


Jesse Labelle



2020 Community Sponsors

Presenting Sponsor, 

The McBeth Foundation

$1000 +

Batta Fulkerson Law Group

Woodside Credit





Prof. Snoopy Woodstock

Vanessa Shim

Jan Savage

Stefani Bachmeier

Lyn May Rauls

Mya Duong

Dede Keith

Linda Cady

Sunny Smith

Diane Faber

Sandra Martinez

Ronda Savage

Justin Wulbert

2020 Military Appreciation

Gift Sponsors

Rack Room Shoes Logo

Thank you to Rack Room Shoes for donating 1 free pair of shoes, up to $100!

The Temecual Valley Dachshund Club

We want to thank the Temecula Valley Dachshund Club for donating 6 gift baskets/sets for our military appreciation presents!

Alegra Loewenstein

We want to thank Alegra Loewenstein, Author of Emotional Eating Detox & Kitchen Magic, for providing "Too Busy to Cook: The Ambitious Person's Meal Planning and Prep (e-Course)"! This e-course is delivered to your email inbox and includes.....VISIT OUR FACEBOOK PAGE FOE DETAILS!

Camp Bow Wow

We want to thank Camp Bow Wow El Cajon for providing Gift Certificate good for 3 days of Day Camp OR 2 nights of Boarding at Camp Bow Wow located at 1677 N Marshall Ave, El Cajon, California 92020. Camp Bow Wow is a premier doggy day care, boarding and training facility. We are an all-day open play environment with play structures, shade structures, webcams and pup pools!

Meadiocrity Mead

We want to thank Meadiocrity Mead for providing 2 tasting flights includes 4 2-ounce pours of any meads available on draft and 20% off any purchase made during the visit.

Oriental Trading Company

Thank you Oriental trading Company for donating a $25 gift certificate for one of our military/veteran families!

St. Petersburg Vodka

Thank you to St. Petersburg Vodka for providing 1 bottle of award winning vodka to one of our military/veterans! Valued at $20!

Avalon Laser

Thank you to Avalon Laser for providing 100 $75 gift cards, for our Military/Veteran families!

The Parent Connection

Thank you to The Parent connection for donating aTwo-Year Membership to the Parent Connection, valued at $36!

Raw Rev

Thank you Raw Rev for donating 100 Glo Peanut Butter Dark Chocolate & Sea Salt bars, valued at a total of $200!


Thank you Fruit Craft for providing 2 flights/tastings, valued at $150 each!

IB Pet

We want to thank Veteran owned IB Pet store for providing a Stella & Chewey's gift basket worth $200!

Travel Set Go

We want to thank Travel Set Go for providing some AMAZING gift certificates for our Welcome Bags!

Aqua Pros Swim School

Aqua Pros Swim School is providing a month of free swimming lessons to our military appreciation drawing! Thank you for your support for the 3rd year!

Hera Hub

The Stronghold

Thank you Stronghold for 5 month-long memberships to our Military Appreciation Drawing! The grand total is retail value of $750!

Good 360

We want to thank Good360 for facilitating the donation from American Girl!

Murder n' Mayhem

We are so excited and appreciative, for this gift of 2 tickets to Murder n' Mayhem: Murder Mystery Parties and Tours! This will be sooo much fun for our lucky winner!

Emerald Isle Golf Course

We want to thank Emerald Isle Golf Course for donating 2 gifts valued at $80 each, for our Holiday Drawing!

Your Guitar Sage

We want to thank Erich with Your Guitar Sage for donating a generous gift to our Holiday Drawing, valued at $400! Erich has been involved with Unleash the Holiday Cheer for 3 years!

HSIAO LAW Family Trusts Estates

We greatly appreciate the generosity from the Law Offices of Amy Hsiao for their donation to our Holiday Drawing valued at $1,015!


We want to thank Picaboo for donating 5 gifts valued at $50 each, to our Holiday Drawing!

Senior Grubbys

We want to thank Senior Grubby's for their donation to our Holiday Drawing valued at $25!

2020 Pet Costume Contest 


How do you enter?

This year entrants will make a donation of $10 per entry, as part of our Unleash the Holiday Cheer fundraising efforts. Scroll to bottom of page to see official rules.

You may make your donation below, and complete the form to enter.


How do you vote?

You cast a vote similar to how you like a photo on Instagram, by clicking on the heart! Be careful, once you've clicked and made the heart red, you've voted! If you click the heart twice thinking you've voted twice and it is no longer red, the vote is gone, so be careful! Just click back to make it red again!  MAKE SURE THE HEART IS RED! This is a single vote contest, meaning you only vote one time. Double check that your heart is red before you leave!

Complete to Enter the Unleash the Holiday Cheer Pet Costume Contest!

Thank you Sir Ruffles von Vicious and mom

Jan Savage, for guest judging &

leading our Judge's Panel!

Jan and Ruffy for Unleash the Holiday Ch

Individual/Single Contestants

Only 1 pet, no parents, no siblings, and no other pets.

Duo Contestants

May be several combinations such as 2 pets, 1 pet and 1 parent, 1 pet and 1 sibling, but only 2 contestants with 1 being the pet. 

Family Contestants

May be several combinations of 2 or more pets, parents, and siblings. This clearly must be a larger group than the "Duo" and everyone must be dressed up to be considered when the judges tabulate the votes.

Official Rules:


Traci's Paws' Virtual Unleash the Holiday Cheer Pet Costume Contest begins November 23, , 2020 and Ends December 6, 2020. Winner will be chosen based on “MOST HOLIDAY CHEER”. Photo entries must be submitted no later than December 4, 2020 and voting period is November 23, 2020 for online popular vote and December 6,  2020 for judge’s panel votes.


3 Winners and 3 runners up will be announced on December 6, 2020 T Unleash the Holiday Cheer Drive-Thru location at 8520 Tech Way, San Diego, CA 92123. Time TBD. 3 Winners and 3 runners up will receive actual prizes on location. Must be present to win. All winners and runners up will have temperature taken upon arrival, will wear masks and be 6 feet from anyone in the Winner’s Circle area of the Pet Costume Contest Judge’s Panel.

This costume contest is part of the Unleash the Holiday Cheer fundraising efforts, and all entrants will be required to make a $10 donation to enter.. 


​All entrants must live in San Diego County or be able to travel to the Winner’s Circle Judge’s Panel and award ceremony on Sunday, December 6, 2020 at Unleash the Holiday Cheer Drive-Thru location at 8520 Tech Way, San Diego, CA 92123.


Photos should be of you, your family, and your pets only and owned by you or have permission to post on our website by the owner.  Costume contest means wearing a costume, not a photoshopped likeness of a costume.

501(c)3 EIN 46-3689477



  • Give Traci's Paws a 5 star Review!
  • Follow Traci's Paws on Facebook!
  • Follow Traci's Paws on Twitter!
  • Follow Traci's Paws on Instagram!

©2020  Traci's Paws, Inc.  Designed by  Wilkerson Consulting Agency, LLC

IB Pet

We want to thank Veteran owned IB Pet store for providing a Stella & Chewey's gift basket worth $200!